Iced coffee industry growth
Iced Coffee Industry developing at a fast pace
The market opportunity for Ready To Drink iced and cold brewed coffee sits squarely with the demands of young people who are less likely to habitually drink hot coffee. Mintel’s research noted. 66% of 18- to 24-year-old coffee drinkers in the United Kingdom say chilled coffee is a good alternative to sugary drinks, compared to 26% of drinkers aged 45+. This echoes what’s happening in the U.S. where younger drinkers have driven RTD coffee growth. Some 68% of 18- to 34-year-olds in the United States currently consume single-serve, RTD coffee compared to 43 percent of total U.S. adults. There is no doubt the UK market will continue to grow and that there are businesses failing to tap into the latent demand.
Manufacturers are responding globally to the trend, Snowshock’s Frappina product has been developed to make Iced Coffee an easy addition to any businesses looking to meet demand. Believed to be the only dispensed iced coffee available in the UK, the attractive Frappina machine is slim at only 24cm wide. The product is bag in box, so there is no preparation. The drink itself is outstanding, refreshingly chilled, smooth, with just the right amount of creaminess and a satisfying caffeine hit, this milk based coffee drink is made with finest Fair Trade Arabica beans.
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